Analysis of British Airways Essay -- British Airways Case Study

TABLE OF CONTENTS PAGE1. British Airways Overview42. Key stakeholders43. Mission and objectives54. Market structure65. Managing diverse cultures76. Economic changes, fiscal and monetary policy87. Regulation118. Conclusion and Recommendations129. References14Executive SummaryBritish Airways has focused its guardianship and objectives towards satisfying its key stakeholders that include employees, customers, Government and the British public. The company has been successful in dealing with cultural differences that arise between the UK and foreign countries, adopting a geocentric approach to hiring workers. The airline has also created a flexible organisation that responds quickly to the changing needs of its consumers. However, poor industrial relations and crisis management imply that in that respect is a greater need to focus on building strong relations with employees, enabling them to internalise the vision of the company. Given intense competition in the industry and continuous changes in regulations from the EU and international regulatory bodies, British Airways needs to introduce cost-effective methods of complying with regulatory standards. The firm should also avoid felonious practices that can harm its corporate image.1. British Airways OverviewBritish Airways commenced business in 1935 as a small airline that was privately owned, offering services limit to the United Kingdom. Due to poor performance, the company was nationalised in 1939 with the state providing the required investment and resources necessary for growth (Brooks & Cullinane, 2007). The emergence of neo-classical economists claiming government ownership to be nonproductive and inefficient, paved the way for privatisa... ...om http//www.theguardian.com/business/2012/apr/19/ba-fuel-surcharge-fine-oftMurphy, E. King, E. (2014). Environmental noise pollution. California Elsevier.Sitkin, A. Bowen, N. (2010). International business 2nd edition. Oxford Oxford University Press.Stabler, M. J. Papatheodorou, A. Sinclair, M.T. (2010). The economics of tourism 2nd edition. New York Routledge.The Telegraph. (2010). EU clears British Airways trans-Atlantic alliance, merger with Iberia. Telegraph. Retrieved on 15th May, 2014 from http//www.telegraph.co.uk/finance/newsbysector/transport/7889982/EU-clears-British-Airways-trans-Atlantic-alliance-merger-with-Iberia.htmlWinfield, P. Bishop, R. Porter, P. (2013). Core management for HR students and practitioners. Oxford Elsevier.Yahoo Finance. (2014). British Airways. Retrieved on 14th May, 2014 from https//uk.finance.yahoo.com/q/ks?s=BA